The Nickelodeon Project

Nickelodeon is an MTV Networks Kids & Family Group owned American satellite television and basic cable network that mainly airs shows aimed for children, pre-teens, and young teenagers. 1990s, the channel opened Nickelodeon Studios, which produced game shows and sitcoms and Nickelodeon Magazine. It hit success the following years when it developed its first animated series, Rugrats, Doug, The Ren & Stimpy Show and Rocko’s Modern Life. The network also launched the careers of many actors and actresses including Jamie Lynn Spears, Amanda Bynes, and Kenan Thompson from its comedy show titled All That.

The network currently airs popular original series including animated shows branded as Nicktoons (such as Avatar: the Last Airbender, The Fairly Odd Parents, Spongebob Square Pants, The Penguins of Madagascar, Teenage Mutant Ninja Turtles, The Legend of Kora and Sanjay, and Craig). These shows continue to create a substantial portion of the channel’s line-up, with estimated 6-7 hours of weekdays airing and roughly 9 hours on weekends, which includes a 5 hour special Saturday and Sunday morning block. Presently, there has been gradual shifting of Nicktoon shows using the traditional two-dimensional animations towards three-dimensional animation. The channel also airs live-action series (such as Sam & Cat and Power Rangers Megaforce) and shows for preschoolers (such as Peter Rabbit and Dora the Explorer). Other TV network’s original series includes Drake & Josh, Marvin Marvin, Victorious and iCarly.

The TV channel or network also produces movies under the network’s Movies production team division but not on a regular basis. The movies are distributed by Paramount Pictures which is the network’s sister company. It airs original made-for-cable television movies, which premieres on weekend night timeslots (such as SpongeBob Square Pants Movie and Barnyard: The Original Party Animals) and other feature films licensed to be broadcasted by various cable and broadcast television channels within the US. Other notable movies from the network include adaptations of original animated and live-action projects such as Harriet the Spy and The Rugrats Movie.

The network’s success has spawned brother channels such as Nicktoons TV which debuted in 2002 until May 2003 and Nicktoons network that aired from 2005 until 2009. Nicktoons TV aired classic animated shows such as Jimmy Neutron: Boy genius, Rugrats, Invader Zim and the Ren and Stimpy Show during overnight and morning hours along with few live-action shows.

Nick Jr. is another brother channel of the TV network which is a joint venture between MTV Networks and Sesame Workshop (originally known as the Children’s Television Workshop) and is carried through digital cable and basic tiers by satellite providers. The channel’s programming includes preschool-oriented shows also aired on Nickelodeon’s Nick Play Date. Nick Jr. also broadcasts a 4 –hour nightly programming of shows aimed at mothers, known as Nickmom, which has been controversial due its lenient show content (such as suggestive references, crude humor and profanity). Another borther channel called TeenNick is a US channel aimed at teens and young adults and TV Land which presented the network’s original sitcoms like Hot in Cleveland and Happily Divorced.